What if Ben wanted to win Jen back? Would he / could he use content marketing as his guide? Maybe. Just in case ... I've started to outline a high-level content strategy plan for him:
Ben Affleck's Overarching Goals:
- Regain the trust of estranged wife
Ben Affleck's Win Garner Back Strategy's Key Performance Indicators:
- Being allowed back into the house
- Increase in positive news coverage
Ben Affleck's Narrative:
I lost my way, but now I realize that my marriage means everything to me.
Ben Affleck's Message Pillars:
- We have a marriage worth saving
- Our careers are more lucrative as a unit
- I will be a better husband this time around
Ben Affleck's Message-Aligned Content Ideas
We have a marriage worth saving
- Top 10 photos of Ben and Jen (Garner, not Lopez)
- Q&A with the kids about their fondest family memories
Our careers are more lucrative as a unit
- Infographic: our combined star power vs our single celeb status
- Video testimonial: producers on why we should stay together
I will be a better husband this time around
- Top 10 nanny fails and the marriages that survived them
- Thought piece: working on myself
- Smartphone video: shots of Ben at a wellness retreat interspersed with motivational phrases
